What Is a “PutUp”, How a Yarn Company Decides on Yarn Packaging, and Other Answers to Curious Questions

I stumbled upon this site of a very talented crochet designer who is now running her own yarn company. Have you ever wondered why some yarns are sold in skeins, other yarns are sold in balls, and all of them have different yardages? Vashti talks about her inspirations, her process of establishing a yarn company, and all sorts of other details I found interesting. I hope I get to meet her at some point because I admire people who go for it! I hope you all will enjoy browsing her site and find inspiration.