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Writer's pictureElizabeth Booth

Pantone on Fashion…and In General

If you haven’t figured it out already, let me just say, I LOVE color. When I was working as a graphic designer, color was always a major part of my work, and as a knitter/crocheter, it still is. Color is probably the first thing I respond to when picking yarn, and I very often find that even sub-consciously, color is at the core of my design work. Of course, I try to pay attention to line, texture, shape, etc., but color is the design element I always seem to have the most immediate and strong instinct about. It follows then, that I really enjoy Pantone. I enjoy their color forecasts, and my husband very kindly bought me this book for my birthday. Twenty years ago, when I was starting out as a designer, the Pantone books were the gold standard of matching colors in the printing industry and Pantone was strictly business. The swatch books were super expensive, but they practically guaranteed that your design would translate well from computer screen to the final printed item. I love how the company still produces useful things for design professionals, but has developed more products for the general public to celebrate color.

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