What a happy, fun color! I love how Pantone has been branching out into different industries. They have a long-standing relationship with the graphic design/printing industries, and I used to always pore through Pantone books when I was working as a graphic designer. Specifying a Pantone color was the surest way to know that what you intended is what came back from the printer. But now that I am pursuing design in a different industry, I am happy to find that my good old standby still inspires me.
To you non-graphic designers, I do offer one word of warning: a Pantone book is a serious investment. Be sure you will really use it before you buy one.